GARNUP

Garnup goods is an apparel brand centred around Australian nostalgia. We wanted the brand to feel rugged and true to feeling this country gives you. We kept the logo simple using a lovely rounded serif typeface and focused more on illustrative brand elements to build out the brand identity. The illustrations aimed to give light to the experience of living in this country, from camping true to classic Australian activities, and fauna. Among this imagery we came up with the tagline: From bush to beach and everything in-between.