Flare is a natural, zinc-based sunscreen alternative designed for surfers who need long-lasting, water-resistant protection during long hours in the ocean.

During the strategy phase, we clarified the core idea behind the brand, which led to the tagline Sun, Sea, Unity — representing the balance between the elements and a formula that protects both skin and ocean. These three elements are brought together in the logo mark, reinforcing Flare’s core brand message.